If you are obsessed with Target like me, then you know exactly how a “quick” trip can turn into a shopping spree. The dollar spot, end caps and red sale signs get me every time! And let’s talk about the new home department vignette displays. A-dorbes! Recently, I’ve been obsessing over two of the store’s new brands. I thought I would share with my fellow Target lovers, in case you need a reason for a quick Target run.

Earlier this month, Target released its Oh Joy baby and home décor line in collaboration with Joy Cho, who started as a blogger like us ladies. Her simple, colorful and whimsy point of view has launched the Oh Joy brand to a design studio with multiple licensed product lines. This collection features bright colors, fun patterns and feminine vibes. I picked up the dots crib sheet for baby #2’s nursery (more on that later) and the diaper bag (currently out of stock). Love love both!

1. decorative pillows 2. ceramic animals 3. bedding collection 4. muslin swaddle blankets 5. wall art 6. diaper bag 7. muslin swaddles

This Saturday, the store will debut its new children’s line Pillowfort. It’s aimed to be a brand that can grow with your child and fit your home’s design aesthetic. My local stores have already put a few items on display. Most accessories will be available this weekend and furniture pieces will be released this summer. I’m in LOVE with everything in this modern/Land of Nod-esque collection. It offers style, spunk, imagination and comfort. I’m especially obsessing over the toucan bedding, arrow wall décor and mint chairs. Hoping to snatch those this weekend for L. Just take my money already Target!

photos source: Target.com

Hope some of my favorite things caught your eye as well. Let us know what is your Target obsession?!

PS-Since the new children’s line is making it’s way to stores, the older stuff are now 70% off!